It can be frustrating to set up a blog, write great content, and then receive little traffic in exchange for your efforts. In order to build traffic and readership, it’s important to be an active member of the blogging community… to interact with other bloggers who write about similar topics, and to share what is commonly referred to as “link love”.

Building inbound links for direct traffic and SEO, and becoming known within the “blogosphere” as a respected source for information means networking with other bloggers to get the word out about your blog.

To make it easier to find other bloggers to help you raise your profile in the community, we’ve started a new group at LinkedIn. All bloggers are invited to join our Blogging for Business Group.

Once you join, start a discussion to introduce yourself and your blog and feel free to post articles from your blog. Ask and answer questions, share tips and ideas.

Most importantly, feel free to contact other members who write on similar topics to arrange:

• Link Exchanges
• Guest Posting on each other’s blogs
• Article Trading
• Blog Carnivals
• Any and all other mutually beneficial arrangements